Ad Performance

Ad spend

Leads from ads

Cost per lead

Sales from ads

Revenue from ads

Mike's ROI on ad spend

Change = last 14 days vs the 14 before. ROAS = sale revenue ÷ ad spend. ROI = (Mike's commission − ad spend) ÷ ad spend, counting only sales that came from Facebook or Instagram ads.

Spend and leads by week

Bars are ad spend; the label on each bar is leads that week. Hover for cost per lead.

From ad to sale

Ad-driven only. The step with the biggest loss after the click is highlighted.

Facebook vs Instagram

Which platform earns its budget.

Platform	Spend	Impressions	Clicks	CTR	Leads	Cost/lead	Sales	Commission	ROI

Campaigns

Cost per lead is the number to watch when moving budget.

Campaign	Spend	Impressions	Clicks	CTR	Leads	Cost/lead

Website traffic (Google Analytics)

Visits to mikethewindowguy.net by channel. Form submits = consultation requests sent from the site.

Channel	Sessions	Users	Form submits	Conversion

Reviewing this? Tell Brian what's missing, what's confusing, and which numbers you'd check first. Real Meta Ads, Google Analytics and lead-log data replace the samples before launch.